Video News Releases & Video Media Kits are one of corporate America's most powerful public relations and investor relations tools. No publicly traded company should be without one. What’s the difference between VNR’s & VMK’s? Read on.

video media kit (VMK)
If you are being asked by the media for information about your company, having a VMK already shot and edited can increase your chances of television and radio exposure. For a minimal financial investment, your company can have videotape of your facility and interviews with you senior management on videotape and ready for any media situation. Whether a local station wants to feature your technology, or your CEO is about to appear on MSNBC, having professionally shot video helps ensure that your company presents a polished image to the public. Our VMK’s have been used on CNN, MSNBC, ABC, CBS, & NBC as well as local affiliates.

video news release (VNR)
Is your company in the news? Is the public interested in your service, technology or product? A VNR can expose your company to hundreds-of-thousands of television, radio and internet viewers. A video news release is a pre-packaged news story about your company or technology. VNR’s are generally used to address a specific newsworthy situations. Examples may be health or technology breakthroughs, breaking news that involves your product (terrorism), or even a certain time of year (ex: National Pet Month.) VNR’s are fed to television stations by satellite and results are tracked.

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